German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.
Both deals will run for two seasons, until the end of the 2020-21 campaign. König + Neurath will receive exposure on LED boards at the Commerzbank-Arena, on Eintracht’s social media channels and associated PR and player rights.
Arnfried Lemmle, head of sales and marketing at Eintracht Frankfurt, said: “The partnership with König + Neurath is an important signal for the future of Eintracht Frankfurt in order to make our work processes as efficient as possible – not least with regard to the creation of our new office.
“Finally, we expect a further increase in staff. We owe it to this circumstance and our existing workforce to offer as appealing a working environment as possible.”
Joka will also have a presence throughout Commerzbank-Arena, along with assisting in the development of Eintracht’s new office.
Robert Horst, area manager for flooring and home textiles at Joka, said: “Not only the sporting success, but also the values which the club carries out, fit very well with the mission statement of our company.
“The connection to Eintracht Frankfurt is also reflected in our staff list. Dietmar Roth was employed by us until his retirement due to illness, just as the former professionals Ralf Falkenmayer and Andree Wiedener are today.”