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PSG signs LoveBet as first regional partner, launches virtual LED
Philippine betting brand…
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica …
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa…
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making…
Michael K. Rasmussen, senior VP, brand, marketing and communications, Velux
Sports Marketing Frontiers discusses Velux’s title sponsorship of the European Volleyball Confederation (CEV)'s Men's European Championship with Michael K Rasmussen, senior vice president, brand, m…
Revenue and performance drive Boston Celtics’ deal-making
American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
German Ski Association extends with top-tier partner
Fastening materials manufacturer Würth has extended its partnership with the German Ski Association (DSV).
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Erdinger extends backing of IBU World Cup
German brewery Erdinger Weißbräu has renewed its partnership with the International Biathlon Union for its World Cup series.
Biathlon’s World Team Challenge seals new title sponsor
Home improvement retail store chain Joka has agreed a deal to become the title sponsor of this year’s World Team Challenge biathlon event.