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Latest Analysis
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Sponsorship in Major League Soccer, 2019
In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
#ThisIsOurTime – Škoda & the Tour de France
To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Michael K. Rasmussen, senior VP, brand, marketing and communications, Velux
Sports Marketing Frontiers discusses Velux’s title sponsorship of the European Volleyball Confederation (CEV)'s Men's European Championship with Michael K Rasmussen, senior vice president, brand, m…
Revenue and performance drive Boston Celtics’ deal-making
American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
German Ski Association extends with top-tier partner
Fastening materials manufacturer Würth has extended its partnership with the German Ski Association (DSV).
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Erdinger extends backing of IBU World Cup
German brewery Erdinger Weißbräu has renewed its partnership with the International Biathlon Union for its World Cup series.
Biathlon’s World Team Challenge seals new title sponsor
Home improvement retail store chain Joka has agreed a deal to become the title sponsor of this year’s World Team Challenge biathlon event.
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Sponsorship in Major League Soccer, 2019
In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
#ThisIsOurTime – Škoda & the Tour de France
To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1