Healthcare

Healthcare provider Quirónsalud has agreed a broad partnership to support the MotoGP motorcycle-racing world championship.
Multi-sport

Wroclaw-based cryogenic devices manufacturer Kriosystem has signed up as a partner of this year’s edition of the World Games multi-sport event, which will take place in the Polish city.
Golf

Golf’s PGA Tour has agreed a four-year sponsorship deal with massage and skincare services company Massage Envy.
Para Sport

The Canadian division of pharmaceuticals company Pfizer has extended its partnership with the Canadian Paralympic Committee.
Mixed Martial Arts

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with Hospital for Special Surgery.
Cycling

Opticians chain Krys has extended its partnership with the Tour de France cycling event.
Rugby

Opticians chain Specsavers has agreed a deal to become a sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.
Ice Hockey

North American ice hockey league the NHL has signed health service company Cigna as its official health insurance provider.
Motorsport

Dental care network Aspen Dental has entered into a multi-year partnership with North American stock car-racing series Nascar.
Basketball

Turkish healthcare group Acibadem has agreed a deal to sponsor the next two editions of the Final Four stage of the EuroLeague club basketball competition.
Football

Opticians chain Alain Afflelou has agreed a sponsorship deal with the Belgian Football Association (URBSFA/KBVB).
Basketball

Methodist Healthcare System has entered into a strategic partnership with Spurs Sports & Entertainment, through which it will sponsor the San Antonio Spurs NBA basketball franchise.
Basketball

The Detroit Pistons NBA basketball franchise has agreed a deal with local healthcare organisation Henry Ford Health System.
Baseball

Major League Baseball team the Pittsburgh Pirates has agreed a naming-rights deal with Lake Erie College of Osteopathic Medicine (LECOM) for its spring training ballpark.
Football

Pharmaceuticals company Velpeau has agreed a deal to sponsor the playing socks of French Ligue 1 football club AS Nancy-Lorraine.
Cricket

UK eye and hearing specialist Scrivens Opticians & Hearing Care has extended a sponsorship deal with English County Championship cricket club Warwickshire.
Football

Campeonato Brasileiro Serie A football club Flamengo has agreed a sponsorship deal with oral health services company Orthopride.
Football

Italian Serie A football club Genoa has agreed a shirt sponsorship deal with pharmaceuticals company Sanofi.