Healthcare Equip. & Supplies
Nascar partners with Janssen Pharmaceuticals in health awareness drive
North American stock-car racing series Nascar has entered into an agreement that makes Janssen Pharmaceuticals its official cardiovascular partner.
PruHealth to sponsor Saracens showpiece games
English Premiership rugby union team Saracens has announced that private medical insurance company PruHealth and its PruProtect with Vitality healthy living programme will sponsor the club's two ‘Derby Day’ showpiece games against Gloucester.
Stryker agrees PGA Tour partnership
The orthopaedics division of medical technology company Stryker has announced a marketing relationship with golf’s PGA Tour.
Athletico gains practice jersey sponsorship under new Bulls deal
Occupational therapy and sports medicine specialist Athletico Physical Therapy has announced a long-term extension to its partnership with NBA basketball team Chicago Bulls.
USA Triathlon retains four backers
USA Triathlon has announced multi-year renewals with four of its existing sponsors, Competitor Group, FuelBelt, NormaTec and Avis Budget Group.
Providence nets Portland Timbers stadium naming rights
Major League Soccer team Portland Timbers has agreed a multi-year community partnership with Providence Health & Services that awards the naming rights for its home stadium to the not-for-profit healthcare provider.
Specsavers buys in to Super League vision
UK optician chain Specsavers has agreed a multi-year deal to become an official partner of the country’s premier rugby league competition, the Super League.
Cleveland Browns sign up health care partner
University Hospitals (UH) in Cleveland has reached a 10-year sponsorship agreement with its local NFL American football team Cleveland Browns.
New deal secures British Biathlon’s future
The British Biathlon Union has announced a four-year sponsorship agreement with Birmingham-based outsourced medical support supplier Aspen Healthcare Solutions – a deal the organisation said will secure its survival.
Specsavers takes on Australian Open sponsorship
The Australian arm of opticians chain Specsavers has reached a deal to serve as the official eyecare partner of the 2014 Australian Open tennis championships.
Sochi to set new bar for Winter Paralympic Games, says Ottobock
Global prosthetics company Ottobock expects the organisers of the 2014 Sochi Games to take awareness of the Winter Paralympics to new heights when the Russian city hosts the event in March.
Orlando City sets up for MLS announcement with sponsor extension
Orlando City Soccer Club has announced a multi-year extension of its partnership with main sponsor Orlando Health ahead of the expected confirmation later today of its arrival as Major League Soccer’s latest expansion franchise in North America.
Sanitas signs up for Spain’s Basketball World Cup
The International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) have confirmed Spanish medical company Sanitas as a national supporter of the 2014 Basketball World Cup.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
NZRL signs new sponsor for World Cup defence
The Health Promotion Agency has agreed a deal with New Zealand Rugby League for its Smokefree NZ brand to serve as the official sleeve sponsor of the national team for its 2013 World Cup campaign.
Melbourne Heart on side with diabetes campaign
Australian A-League football team Melbourne Heart has announced Diabetes College as its short sponsor for the 2013-14 season.
Lenox Hill teams with NY Rangers and Madison Square Garden
The Lenox Hill Hospital has become the exclusive official hospital of NHL ice hockey team New York Rangers after signing a multi-year marketing partnership with the Madison Square Garden Company.
Sacramento Kings sign deal with Kaiser Permanente
Health care provider Kaiser Permanente has agreed a deal to become the medical provider and sponsorship partner of NBA basketball team the Sacramento Kings.