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Athletico gains practice jersey sponsorship under new Bulls deal

Occupational therapy and sports medicine specialist Athletico Physical Therapy has announced a long-term extension to its partnership with NBA basketball team Chicago Bulls.

The financial terms and exact length of the extended deal were undisclosed, but the new agreement continues a 10-year association between the two parties and means Athletico will enjoy an increased presence with the franchise.

This will include presenting sponsorship of the Bulls practice jersey, which is worn during all team practices.

Athletico will continue to serve as the Bulls’ exclusive physical and occupational therapy provider. To mark the expanded deal, Chicago Bulls has launched a Facebook promotion giving fans the opportunity to win a practice jersey and a VIP game experience for two.

Additionally, Athletico is to receive an array of marketing assists including in-game signage and scoreboard features, while renewing its support for Chicago Bulls Charities. It will also work alongside the Bulls’ medical team and provide athletic training assistance during home games.