Healthcare Equip. & Supplies
NHL adds Advil to sponsorship roster
North American ice hockey league the NHL has reached a deal with Pfizer Consumer Healthcare to make the company’s pain relief brand Advil an official partner for its 2013-14 season.
ATP World Tour keeps its cool with Proseries
The Association of Tennis Professionals and sports medicine company Proseries have announced a two-year partnership to make Proseries Ice Wraps the official ice wraps of the ATP World Tour through 2015.
Bauerfeind to continue Olympic association at Sochi 2014
German orthopaedic aids manufacturer Bauerfeind will serve as the therapeutic braces and supports supplier for the 2014 Winter Olympic Games in Sochi.
NBA’s Cavaliers sign up new presenting partner
NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.
Amgen stays on board with Tour of California
Biotechnology company Amgen has renewed its title sponsorship of the Tour of California cycling road race.
Omega Pharma extends partnership with UCI WorldTour outfit
Healthcare company Omega Pharma has renewed its co-title sponsorship of UCI WorldTour cycling team Omega Pharma – Quick Step.
Buccaneers partner with Florida Hospital in health drive
NFL American football team Tampa Bay Buccaneers has announced a new multi-year partnership with Florida Hospital aimed at improving community health in the Bay area.
Kaiser Permanente extends Golden State Warriors partnership
Healthcare company Kaiser Permanente has agreed to extend its presenting sponsorship deal with NBA basketball team the Golden State Warriors.
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
Trail Blazers sell arena naming rights to Moda Health
The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.
HDL scores Washington Redskins partnership
Health Diagnostic Laboratory (HDL) has agreed a one-year deal to become the official health and wellness partner of NFL American football side the Washington Redskins.
Unimed Seguros signs up to support Brazil
Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.
German BBL team changes identity under new partnership
German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.
Cronulla Sharks snap up kit sponsorship deals
Australian National Rugby League team Cronulla Sharks has completed two separate kit sponsorship deals with One Solutions and Pain Away.
WICB receives commercial confidence boost
The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.