Healthcare Equip. & Supplies

North American ice hockey league the NHL has reached a deal with Pfizer Consumer Healthcare to make the company’s pain relief brand Advil an official partner for its 2013-14 season.

The Association of Tennis Professionals and sports medicine company Proseries have announced a two-year partnership to make Proseries Ice Wraps the official ice wraps of the ATP World Tour through 2015.

German orthopaedic aids manufacturer Bauerfeind will serve as the therapeutic braces and supports supplier for the 2014 Winter Olympic Games in Sochi.

NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.

Biotechnology company Amgen has renewed its title sponsorship of the Tour of California cycling road race.

Healthcare company Omega Pharma has renewed its co-title sponsorship of UCI WorldTour cycling team Omega Pharma – Quick Step.

NFL American football team Tampa Bay Buccaneers has announced a new multi-year partnership with Florida Hospital aimed at improving community health in the Bay area.

Healthcare company Kaiser Permanente has agreed to extend its presenting sponsorship deal with NBA basketball team the Golden State Warriors.

Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.

The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.

Health Diagnostic Laboratory (HDL) has agreed a one-year deal to become the official health and wellness partner of NFL American football side the Washington Redskins.

Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.

German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.

Australian National Rugby League team Cronulla Sharks has completed two separate kit sponsorship deals with One Solutions and Pain Away.

The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.

JACK WELCH may be every business student’s idol but GE, the mega-company he created is much less familiar despite touching almost every consumer’s life at some point.

FORMULA 1 has long claimed its net impact on the environment is positive through technological developments in street cars. Now this claim is being put to the test in a wider manufacturing context