Healthcare Equip. & Supplies

Australian National Rugby League team Newcastle Knights has agreed a three-year extension to its long-standing sponsorship agreement with private health insurance company Nib.

USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.

NFL American football team Jacksonville Jaguars have agreed a three-year partnership with locally-based retail pharmacy Smart Pharmacy.

Podiatry group FootDr has agreed a two-year deal to become the major sponsor of Australian cricket team Queensland Bulls.

French Ligue 1 top division football club Saint-Étienne has agreed a new official partnership with BewellConnect, a specialist medical electronics brand operated by the Visiomed Group.

NBA basketball team Brooklyn Nets has reached a deal with Hospital for Special Surgery (HSS) to make the specialist orthopaedic treatment facility the naming rights partner of its new training base.

Medical electronics group Toshiba Medical Systems has agreed a deal to become a sponsor of the Glasgow 2014 Commonwealth Games.

English Premier League football club Manchester United has sealed a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm.

NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.

Active engagement with its products in order to create authenticity and improve the brand’s reputation in sport is the key driver behind nutrition company Herbalife’s sponsorship programme, Brian McKinley, senior director of corporate alliances at Herbalife, told Sports Sponsorship Insider.

Portland-based healthcare organisation Cambia Health Solutions has agreed to become the presenting sponsor of the Portland Classic in a deal that will return the Ladies Professional Golf Association event to its traditional name.

Cold and compression therapy specialist Arctic Ease has announced a three-year partnership with the Ironman triathlon series.

Monaco has signed up optician Alain Afflelou as the French Ligue 1 club’s new official partner for the 2014-15 season.

Pharmaceutical company New GPC has renewed its title sponsorship of the Caribbean Premier League for the Twenty20 cricket competition’s 2014 edition.

National Women’s Soccer League team Sky Blue FC has announced New Jersey-based healthcare organisation Meridian Health as its title sponsor for the 2014 season.

Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.