Cold and compression therapy specialist Arctic Ease has announced a three-year partnership with the Ironman triathlon series.
Under the agreement, the financial terms of which were undisclosed, Arctic Ease will be integrated into Ironman’s North American events, providing cold and compression therapy sample wraps to participants at North American Ironman and Ironman 70.3 events. Over the three-year period, the company will donate over 300,000 wraps to competitors.
Ironman and Ironman 70.3 events will feature the Arctic Ease Cool Relief and Reunion Zone near the finish line, where triathletes can meet their supporters while receiving cold and compression treatments at the race’s conclusion.
Arctic Ease will also have an onsite presence at the Ironman Village throughout the race season and serve as the title sponsor of the Ironman Finisher Day following each full distance Ironman event.