Monaco has signed up optician Alain Afflelou as the French Ligue 1 club’s new official partner for the 2014-15 season.
Under the deal, the French company’s branding will appear on the chest front pocket of the Monaco shirt as well as the club’s LED platforms around the Stade Louis-II venue. For the remaining weeks of the Ligue 1 season, the branding will feature on the back of the players’ shirts.
The deal was brokered on behalf of Monaco by the Sportfive agency. Alain Afflelou first signed up as a partner of the club in the mid-1980s.
“Alain Afflelou is one of the most historical partners of the club,” Monaco vice-president Vadim Vasilyev said. “Creativity and innovation are values that we both share and the club is proud to partner with such a quality and international brand.”