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Force India signs up new sponsor ahead of Bahrain GP

Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.

Terms of the agreement were not disclosed, but Force India said Auden Mckenzie branding will feature on the cars of Nico Hülkenberg and Sergio Perez from this weekend’s Bahrain Grand Prix.

Vijay Mallya, team principal and managing director of Force India, said: “We look forward to laying the foundations for a strong, mutually beneficial relationship – one that further reaffirms our standing as a global brand in the world of sport. As an international company, Auden Mckenzie is perfectly placed to make the most of Formula One's global reach and its networking opportunities, and we are in the ideal position to help them achieve their goals.”

Following two races of the 2014 F1 season, Force India currently sits fifth in the constructors’ championship with 19 points.