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NFL’s Jaguars add Smart Pharmacy to commercial roster

NFL American football team Jacksonville Jaguars have agreed a three-year partnership with locally-based retail pharmacy Smart Pharmacy.

Under the deal, Smart Pharmacy becomes the official pharmacy of Jacksonville Jaguars.

Smart Pharmacy will be the naming sponsor of the new North End Zone water features at the Jaguars EverBank Field, which will be known as the Smart Pharmacy Spas for the next three seasons.

Additionally, the company is to benefit from in-game video features on video screens and messaging along the LED boards around the stadium’s lower bowl.

The tie-up is Jacksonville Jaguars’ second commercial move over the past week after financial services company EverBank signed a renewed stadium naming rights deal worth $43m (€31.6m) over 10 years. The terms of the Smart Pharmacy agreement were not disclosed.