Financial Services
Mastercard partners with women’s teams at Arsenal, Olympique Lyonnais
US financial services firm Mastercard has strengthened its commitment to women’s football after signing new partnerships with Arsenal and Olympique Lyonnais.
Major League Lacrosse inks partnership with Progressive
Major League Lacrosse (MLL) has announced a new partnership with US insurance brand Progressive.
Under the deal, Progressive will have exclusive media and on-field branding at MLL events
AXA upgrades to Liverpool training kit partner
The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
Barclays pays up to seize Women’s Super League opportunity
The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Eagles sign $170m naming-rights extension with Lincoln Financial Group
American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).
AXA steps up backing of Liverpool
French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club
FX broker RoboMarkets partners with BMW M Motorsport
Forex broker RoboMarkets has signed a partnership with BMW M Motorsport that will focus on the DTM German touring car series
Wells Fargo extends commitment to PGA Tour event until 2024
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
Geico extends backing of World TeamTennis
Insurance company Geico has agreed a multi-year extension to its sponsorship deal with World TeamTennis
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Visa becomes top-tier partner of Tokyo’s Paralympic Games
US financial services company Visa has stepped up its commitment to the Paralympic Movement by becoming a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan
Protective takes naming rights to 55,000-seat Birmingham stadium
Financial services company Protective Life Corporation has acquired naming rights to a planned multi-use stadium in the US city of Birmingham, Alabama
NHL announces multi-year partnership with MassMutual
The NHL has announced a multi-year partnership with Massachusetts Mutual Life Insurance Company (MassMutual), which will be named the Official Life Insurance and Retirement Planning Partner of the league.
Corinthians adds Cartão de Todos as latest shirt sponsor
Brazilian Série A club Corinthians has signed a new shirt branding deal with discount card provider Cartão de Todos.
Cleveland Cavaliers arena renamed Rocket Mortgage FieldHouse
The Cleveland Cavaliers will now play at the Rocket Mortgage FieldHouse after a renaming of the Quickens Loans Arena
Women’s Sevens World Series expands to take on more sponsors – report
The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph.
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Gallagher keeps Premiership Rugby deal after apologising for racist rant
UK insurance brand Gallagher has clung on to its title sponsorship of Premiership Rugby, after apologising for a racist rant from its chief executive
Asset manager Legg Mason withdraws from all sports sponsorships
Asset management firm Legg Mason has withdrawn from all sports sponsorship, including its long-standing partnerships with the Baltimore Orioles and the Baltimore Ravens as well as the skybox at Madison…