HomeNewsNewsFinancial Services - InsuranceIce HockeyUSA

NHL announces multi-year partnership with MassMutual

The NHL has announced a multi-year partnership with Massachusetts Mutual Life Insurance Company (MassMutual), which will be named the Official Life Insurance and Retirement Planning Partner of the league.

To launch the partnership, the NHL and MassMutual unveiled the NHL Most Valuable Hockey Mom campaign, which celebrates Mother’s Day and the sacrifices ice hockey mothers across the United States make behind the scenes. The campaign runs until Friday, May 3.

MassMutual will also receive significant presence during NHL tentpole events, including the NHL Winter Classic, NHL Stadium Series, NHL All-Star Weekend and across NHL broadcast and digital media channels throughout the regular season and Stanley Cup play-offs.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France