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NHL announces multi-year partnership with MassMutual

The NHL has announced a multi-year partnership with Massachusetts Mutual Life Insurance Company (MassMutual), which will be named the Official Life Insurance and Retirement Planning Partner of the league.

To launch the partnership, the NHL and MassMutual unveiled the NHL Most Valuable Hockey Mom campaign, which celebrates Mother’s Day and the sacrifices ice hockey mothers across the United States make behind the scenes. The campaign runs until Friday, May 3.

MassMutual will also receive significant presence during NHL tentpole events, including the NHL Winter Classic, NHL Stadium Series, NHL All-Star Weekend and across NHL broadcast and digital media channels throughout the regular season and Stanley Cup play-offs.