American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).
The naming-rights partnership is one of the longest in the National Football League and dates back to 2002. The original 20-year deal – which was due to expire in 2022 – was worth $139.6m.
As part of the deal, Lincoln Financial Group will have a “more dynamic stadium presence”, including new signage on top of Lincoln Financial Field. There will be additional signage around the exterior of the building along with hospitality and digital assets.
The company will continue to partner with the Eagles community programmes, including the Eagles Autism Challenge.