HomeNewsNewsFinancial Services - BankingAmerican FootballUSA

Eagles sign $170m naming-rights extension with Lincoln Financial Group

American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).

The naming-rights partnership is one of the longest in the National Football League and dates back to 2002. The original 20-year deal – which was due to expire in 2022 – was worth $139.6m.

As part of the deal, Lincoln Financial Group will have a “more dynamic stadium presence”, including new signage on top of Lincoln Financial Field. There will be additional signage around the exterior of the building along with hospitality and digital assets.

The company will continue to partner with the Eagles community programmes, including the Eagles Autism Challenge.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.