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Corinthians adds Cartão de Todos as latest shirt sponsor

Brazilian Série A club Corinthians has signed a new shirt branding deal with discount card provider Cartão de Todos.

Under the deal, Cartão de Todos will have sleeve branding on the shoulder of the Corinthians jersey, above Universidade de Brasil and next to MarjoSports.

The partnership went live this Monday, when Corinthians faced Santos in the Paulista semi-final.

Cartão de Todos offers discounts to cardholders on health, education and leisure services.

Under the contract, the brand will launch a new co-branded card: the Cartão de Todos Corinthians.

The card will enable Corinthians fans to claim discounts on medical consultations, lab tests, dental treatments and pharmaceuticals.

Cardholders will also get discounts on educational services such as distance and face-to-face courses at universities and language schools, and discounts on leisure services such as gyms, hostels and hotels.

At present, the Cartão de Todos is accepted at more than 10,000 establishments nationwide.