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Asset manager Legg Mason withdraws from all sports sponsorships

Asset management firm Legg Mason has withdrawn from all sports sponsorship, including its long-standing partnerships with the Baltimore Orioles and the Baltimore Ravens as well as the skybox at Madison Square Garden.

The Baltimore Sun reports that the Baltimore-based company made the decision as part of a comprehensive restructuring. Its owned inventory included a centerfield scoreboard ad which has been at Oriole Park at Camden Yards since its 1992 opening.

Legg Mason is also cancelling all of its skybox sponsorships. “What we’re finding is that it’s hard to fill those seats,”  Mary K. Athridge, a Legg Mason spokeswoman told The Sun. “Our clients just aren’t looking for that kind of entertainment any more… The client demand for those outings just isn’t there.”

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