HomeNewsNewsFinancial Services - OtherBasketballUSA

Cleveland Cavaliers arena renamed Rocket Mortgage FieldHouse

The Cleveland Cavaliers will now play at the Rocket Mortgage FieldHouse after a renaming of the Quickens Loans Arena.

Rocket Mortgage is a subdivision of Quicken Loans, which was founded by Cavaliers owner Dan Gilbert, and the completely digital mortgage product has become its signature offering in recent years.

The 19,000-seat arena – which is undergoing an $185m (€164m) renovation – opened as Gund Arena in 1994 before being renamed Quicken Loans Arena in 2005.

“I know that sometimes change, you get a little resistance and people say, ‘Why are they changing it?’ and ‘How’s that name going to work?’,” Gilbert said at a press conference on Tuesday. “We heard that initially when it was the Gund Arena to Quicken Loans Arena.

“I think after time there will probably be some kind of short nickname that takes place naturally and it will fit right in perfect with Cleveland, Ohio for a lot of reasons.”

New Rocket Mortgage FieldHouse signage will be added to the multi-purpose stadium this summer.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.