Coffee & Tea

French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open. 

Italian coffee brand Lavazza wants to develop its association with tradition and national heritage by expanding its presence at the tennis Grand Slams.

Italian coffee brand Lavazza has enhanced its presence at tennis’ grand slam events by becoming an official supplier of the French Open.

Snack food and beverage multinational Nestle has reached an agreement for its Azerbaijani subsidiary to serve as the official confectionery supplier of the Baku 2015 European Games.

Italian coffee brand Lavazza has entered a multi-year commercial partnership for the US Open grand slam tournament under a deal with the United States Tennis Association (USTA).

The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.

Food producer Azersun Holding and supermarket chain Bazarstore have signed on as official supporters of the inaugural 2015 European Games multi-sport event in Baku.

Türkiye Basketbol Federasyonu (TBF), the national governing body for Turkish basketball, has agreed a one-year sponsorship deal with coffee shop chain Kahve Diyarı.

NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with US quick-service restaurant group Dunkin’ Donuts.

Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.

Australian UCI WorldTour cycling team Orica-GreenEDGE has agreed a new partnership with coffee maker Cape York Coffee.

Australian A-League football team Brisbane Roar has renewed its shirt sponsorship deal with principal partner The Coffee Club for the 2014-15 season.

Gourmet coffee company Marley Coffee has agreed to become an official partner of Major League Baseball’s Colorado Rockies in the US.

Seattle-based coffee retailer Tully’s Coffee has announced a multi-year agreement with the International Motor Sports Association to become a partner of the motor racing sanctioning body and the official coffee of its United SportsCar Championship endurance series.

Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.

The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.

Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.