Coffee & Tea
Italian Serie A football club AC Milan has extended its partnership with coffee roasting and blending company Kimbo.
Italian Serie A football club Pescara has named coffee brand Saquella Caffè as its new main sponsor.
The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.
Australian NRL rugby league team Canberra Raiders has agreed a shirt sponsorship deal with Dare Iced Coffee.
Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Napoli has become one of the first clubs in Italy’s Serie A to make use of the new space available for sponsors on the rear of club shirts, in its deal this month with Italian coffee maker Caffè Kimbo.
The England and Wales Cricket Board has extended its partnership with tea producer Yorkshire Tea.
Coffee and baked goods chain Dunkin’ Donuts has entered into a partnership with USA Hockey, the governing body for ice hockey in the United States.
Trek Factory Racing's search for a co-title sponsor was “far more challenging than [the team] had anticipated” but the organisation believes its three-year agreement with coffee brand Segafredo Zanetti will take it to the next competitive level.
UCI WorldTour cycling team Trek Factory Racing has signed Italian coffee brand Segafredo as its new co-title sponsor.
Italian coffee products manufacturer Lavazza has become the first food and beverages company to partner each of the four tennis grand slams after agreeing a deal with the Australian Open.
US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.
Italian Serie A football club AC Milan has signed a one-year sponsorship deal with Kimbo, the coffee roasting and blending company.