Coffee partnership boosts Orica-GreenEDGE

Australian UCI WorldTour cycling team Orica-GreenEDGE has agreed a new partnership with coffee maker Cape York Coffee.

Cape York Coffee will become an official sponsor of the team.

Further details of the deal were not disclosed.

Tony Rubenstein, director of Cape York Coffee, said: “We are a young, dynamic and agile company looking to make a name for ourselves, and the synergies with ORICA-GreenEDGE are perfect. We’re an Aussie brand, with an Aussie story, and we are intent on showing the best of Australia off to the world.”

In the 2014 season, Orica-GreenEDGE has so far recorded two one-day victories, three stage-race overall wins and 12 stage-race stage triumphs.