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ATP signs double deal for World Tour Finals

The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.

Terms of the deals were not disclosed, but shaving brand Gillette has agreed to become the official grooming product of the season-ending tournament.

Gillette will receive worldwide marketing rights in addition to an on-site presence in the Fan Zone at London’s O2 arena throughout the event.

Italian coffee company Segafredo Zanetti, along with sister tea company Brodies, have agreed to extend their official partnership deal with the ATP World Tour Finals for this year’s event.

Under the agreement, Segafredo Zanetti and Brodies will be the official coffee and tea suppliers at the event. In addition, Segafredo Zanetti will continue to have on-court branded refrigerators in place during the tournament.

This year’s ATP finale will take place from November 4-11.