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Cavaliers slam-dunk new coffee partnership

NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with US quick-service restaurant group Dunkin’ Donuts.

Under the multi-year deal, the terms of which were not disclosed, Dunkin’ Donuts will become the official coffee of both the Cavaliers and the team’s American Hockey League sister ice hockey franchise the Lake Erie Monsters.

Dunkin’ Donuts will also benefit from branding on in-arena signage at the teams’ Quicken Loans Arena and will run a number of supporter promotions throughout the deal.

In addition, Dunkin’ Donuts will take part in a number of traditional and digital media initiatives, which will be activated by social media promotions.