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Indian Wells secures trio of new sponsors

The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.

Medical technology company Masimo is to become a premier sponsor of the event. Masimo will have an exhibitor booth on site at the tournament to showcase its latest products to spectators.

Italian coffee producer Lavazza has agreed to become a contributing sponsor of the tournament. Lavazza will provide coffee at food and beverage locations throughout the Indian Wells Tennis Garden, where the annual tournament takes place.

Barracuda, a provider of cloud-connected security and storage solutions, will also become a contributing sponsor.

The tournament, known as the BNP Paribas Open, will take place from March 9-22 this year. Novak Djokovic and Flavia Pennetta are the reigning men’s and women’s champions.