Fiat Chrysler brands double up on NHRA title deals

Fiat Chrysler-owned car brand Dodge and car part brand Mopar have teamed up with Shell-owned lubricant Pennzoil to take title and presenting sponsor positions at four National Hot Rod Association events in 2019.

Under multi-year deals, Mopar will headline sponsor the NHRA tour stop in Houston, Texas, and Dodge SRT will take title rights for the NHRA Las Vegas, Nevada, race in the autumn.

The brands will also continue their primary sponsorship roles at NHRA events near Denver, Colorado, and Reading, Pennsylvania.

Pennzoil will serve as presenting sponsor at the four events, building on a strong on-track relationship between the three brands. Pennzoil is an official long-term recommended motor oil of all Fiat Chrysler-owned car brands.

Steve Beahm, head of parts and service (Mopar) and passenger car brands, FCA – North America, said: “Many of our customers carry a passion for performance on the street and on the strip, and our long-running involvement with NHRA offers the perfect opportunity to connect with these car enthusiasts and owners. Our two new event title sponsorships help us strengthen that connection.”

Last week, the quick-service sandwich chain Arby’s signed as title sponsor of the NHRA race at Atlanta Dragway in May – the seventh of 24 races during the 2019 season.  Seventeen of the races currently have title deals.

The title sponsor of the NHRA Drag Racing Series is Coca-Cola’s soft drinks brand Mello Yello. In 2017, the brand extended the deal to 2023.

This year’s series gets underway with the Lucas Oil NHRA Winter nationals presented by ProtectTheHarvest.com at Pomona, California on February 7.