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Porsche extends backing of WTA

German automotive company Porsche has renewed its global partnership with the Women’s Tennis Association (WTA).

The renewal will see Porsche retain its position as the official and exclusive Automotive Partner of the WTA and the season-ending WTA Finals event, which from this year will take place in Shenzhen, China. The length of the new deal was not disclosed.

Porsche will also continue as title sponsor of the season-long WTA Finals qualification campaign, known as the Porsche Race to Shenzhen.

The singles player who finishes the regular season in pole position on the Porsche Race to Shenzhen Leaderboard will receive a new Porsche car as part of the deal.

Porsche’s relationship with the WTA began in 1978, when the company first sponsored the Porsche Tennis Grand Prix. It has served as the official and exclusive automotive partner of the WTA Finals since 2015 and began sponsoring the year-long qualification campaign in 2017.