HomeAnalysisAutomobile ManufacturingFootballEurope

Hyundai’s four-club European football sponsorship offensive inspired by Lyon success

LONDON, ENGLAND - JANUARY 12: Eden Hazard of Chelsea is challenged by Florian Lejeune of Newcastle United during the Premier League match between Chelsea FC and Newcastle United at Stamford Bridge on January 12, 2019 in London, United Kingdom. (Photo by Darren Walsh/Chelsea FC via Getty Images)

South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.

In England, Hyundai is paying about £5m (€5.4m/$6m) as Chelsea’s shirt sleeve partner, under a four-season deal from 2018-19 to 2021-22.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Football

Data report in sponsorship in Europe's top leagues for the upcoming season.

Football
Betting

European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.

Related News

Football

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…
Football

The Italian Football Federation (FIGC) has agreed a new sponsorship deal with retail store chain Esselunga
Football

European governing body Uefa has announced that long-time sponsor Sony PlayStation is to join its list of Women's Football Partners in a three-year deal that will run until 2025
Football

Marine energy supplier Peninsula has signed a two-year sponsorship with the Gibraltar Football Association (GFA)

Most recent

Rugby Union

Exposure is a significant aspect of Continental’s strategy as it looks to stand out in an increasingly competitive tyre sponsorship category.
Football

Fortaleza has become the latest Campeonato Brasileirão Série A club to benefit from the boom in betting sponsorship in Brazilian football. Ben Cronin reports.
Golf

Shipping logistics, e-commerce and software company EasyPost moved quickly to became LIV Golf’s first ever Global Partner in order to maximise the impact of its sponsorship with the breakaway golf organisation. Matthew Glendinning reports.
Tennis

Kia’s decision to extend as ‘Major Partner’ of the Australian Open in January has made the relationship one of the longest running deals in Australian sports sponsorship. Faaez Samadi reports.