HomeAnalysisCars/AutomotiveFootballEurope

Hyundai’s four-club European football sponsorship offensive inspired by Lyon success

LONDON, ENGLAND - JANUARY 12: Eden Hazard of Chelsea is challenged by Florian Lejeune of Newcastle United during the Premier League match between Chelsea FC and Newcastle United at Stamford Bridge on January 12, 2019 in London, United Kingdom. (Photo by Darren Walsh/Chelsea FC via Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France