Fiat partners Atlético Mineiro, Cruzeiro

Campeonato Brasileiro Série A football clubs Atlético Mineiro and Cruzeiro have signed shirt sponsorship deals with Italian automotive company Fiat.

The company’s branding featured on the front of the teams’ shirts when they played each other on Sunday. The match finished 1-1.

The lengths of the agreements have not been disclosed, with both clubs stating that more details would be announced over the coming days.

Fiat becomes the latest kit sponsor announced by Atlético this month. The club has already signed deals with Banco BMG and Auto Truck.

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