Agricultural Produce

US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.

North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.

Meat products manufacturer Eckrich has renewed its sponsorship of the College Football Playoff, an annual post-season competition in the US collegiate American football system

French Ligue 1 club Caen has signed up Biostime and Isigny Sainte-Mère as new shirt sponsors.

Dairy products manufacturer Müller has upgraded its partnership with British Athletics to cover the British Athletics Championships.

Light-grain bread brand Molenberg has agreed a partnership with New Zealand Rugby, through which it will become a major sponsor of the women’s national team.

The French Football Federation has renewed its sponsorship deal with bakery group Brioche Pasquier.
 

Pulses, grains, seeds and nut brand Merchant Gourmet has agreed a deal to sponsor this year’s Women’s World Cup hockey tournament in London through a partnership with the England & GB Hockey governing body.

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.

International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.

Dairy products manufacturer Daisy Brand has agreed a sponsorship deal with the Mexican Football Federation (FMF).

Nutrition company Herbalife has upgraded its partnership with the Western Sydney Wanderers to take kit branding rights with the Australian A-League football club.

Yoghurt brand Oikos has agreed a Canada-focused sponsorship deal with the NHL ice hockey league.

Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.