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Müller steps up backing of British Athletics

Dairy products manufacturer Müller has upgraded its partnership with British Athletics to cover the British Athletics Championships.

Müller will take on naming rights to the events through to 2019 as part of the new deal.

The agreement grants the company naming rights to the Anniversary Games and Grand Prix Birmingham. Müller will continue to have a key presence around branding and activation rights at the events as part of the new deal.

Müller already serves as an official supporter of the British Athletics team, and as the official milk, milk drink, yogurt and spreadable of British Athletics. These rights also run through to 2019.

This year’s British Athletics Championships take place on June 30 and July 1 at Birmingham’s Alexander Stadium.