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French Football Federation extends with Brioche Pasquier

The French Football Federation has renewed its sponsorship deal with bakery group Brioche Pasquier.

The five-year deal will run until June 2023 and has been signed ahead of this summer’s Fifa World Cup in Russia, where France has been drawn alongside Australia, Denmark and Peru in Group C.

The deal covers the French men’s and women’s national teams, the Coupe de France club tournament and all levels of amateur football.

Brioche Pasquier has sponsored the FFF for 15 years.