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Ironman signs up nutrition partner

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

The five-year deal names Enervit as the official nutrition partner of Ironman’s European series. The agreement will cover more than 40 events annually in Europe.

Enervit products will be available at each Ironman European Series event and at selected bike events organised by Ironman.

Enervit president Alberto Sorbini said: “It means that our company now has the opportunity to make our products known to Ironman athletes across the region and we are looking forward to help them discover the nutritional strategies around our products.

“This is an outstanding opportunity that only Ironman can provide to us. Thanks to the strength of the Ironman brand, its extraordinary reach and popularity, Enervit is ready to become a renowned player in many new European markets.”