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Herbalife enhances Western Sydney Wanderers deal

Nutrition company Herbalife has upgraded its partnership with the Western Sydney Wanderers to take kit branding rights with the Australian A-League football club.

Herbalife has served as the Wanderers’ official nutrition partner since 2014, but will now receive brand exposure on the back-of-shorts position of the team’s kit.

The length of the amended partnership was not disclosed.

Rod Taylor, general manager of Herbalife Nutrition Australia and New Zealand, said: “Our aim in making people live healthier and happier lives each and every day integrates well with the culture of the Western Sydney Wanderers team and fan base, and we couldn’t be happier to closely follow and support the team’s journey.”