Merchant Gourmet backs hockey’s Women’s World Cup

Pulses, grains, seeds and nut brand Merchant Gourmet has agreed a deal to sponsor this year’s Women’s World Cup hockey tournament in London through a partnership with the England & GB Hockey governing body.

Merchant Gourmet’s three-year deal with the body will provide athletes with a range of nutritional ready-to-eat grains and pulses.

The company will also work with England & GB Hockey captain Alex Danson (pictured) to promote the importance of nutrition in sport and training. A range of menus and recipes for athletes will be created.

During this year’s World Cup, which runs from July 21 to August 5, Merchant Gourmet will have a food van selling dishes to fans.

England Hockey’s commercial director Jonathan Cockcroft said: “With diet being such a crucial element of performance sport, we are happy to be working with such a high calibre, nutritional brand. The partnership will benefit the athletes and help hockey reach new audiences.”