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Siesta furniture installed as EuroLeague Official Partner

Business-to-business furniture brand Siesta has been installed as an Official Partner of the Turkish Airlines EuroLeague and its Final Four competition.

Under the deal, Turkey-based Siesta will get broad-based advertising on EuroLeague Basketball platforms with a particular focus on the ‘Game of the Week’ to take advantage of its broadcast reach to upwards of 100 countries.

Siesta operates in 75 countries and exports 80 per cent of its products. The brand is already strong in key EuroLeague markets – Spain, Greece, Germany and Italy.

Turkey’s Saran Media acted as the marketing agency for Siesta on the deal.