Hockey Ireland lands Turkish Airlines deal ahead of World Cup

Turkish Airlines has signed on as the new primary sponsor of Ireland’s senior men’s hockey team ahead of its first appearance at a World Cup since 1990.

Terms of the deal with Hockey Ireland were not disclosed, but Turkey’s national flag carrier airline is set to receive front-of-shirt branding rights as part of the agreement.

The 2018 World Cup will be held in Bhubaneswar, India from November 28 to December 16. Currently ranked world number 10, Ireland will open its campaign against world number one Australia on November 30. It has also been drawn alongside England and China in Pool B.