Hockey Ireland lands Turkish Airlines deal ahead of World Cup

Turkish Airlines has signed on as the new primary sponsor of Ireland’s senior men’s hockey team ahead of its first appearance at a World Cup since 1990.

Terms of the deal with Hockey Ireland were not disclosed, but Turkey’s national flag carrier airline is set to receive front-of-shirt branding rights as part of the agreement.

The 2018 World Cup will be held in Bhubaneswar, India from November 28 to December 16. Currently ranked world number 10, Ireland will open its campaign against world number one Australia on November 30. It has also been drawn alongside England and China in Pool B.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.