Aerospace & Defense

North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.

Canadian financial institution RBC and aerospace company Boeing have extended their sponsorship deals with the PGA Tour’s Heritage golf tournament in Hilton Head Island, South Carolina in the US.

The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.

The Air Force Reserve, a Major Command of the United States Air Force, is to serve as the title sponsor of this year’s Celebration Bowl, the inaugural edition of a new US college American football game.
 

Oracle Team USA, defending champion of sailing’s America’s Cup, has boosted the defence of its title by agreeing a technology partnership with aircraft manufacturer Airbus.

Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.

Abu Dhabi-based airline Etihad Airways has agreed a multi-year partnership with Major League Soccer, the top division of football in North America.

French aircraft manufacturer Airbus has reached a deal to become the title sponsor for the 2014 Mobile Bay LPGA Classic golf tournament.

Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.

Arabian Gulf League football club Al Ain has reached a three-year deal to make Abu Dhabi Airports its premium partner.

American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.

Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.

The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.

The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.

Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.