Sports Betting

US-based technology education platform Platzi has become the new main sponsor of Spanish LaLiga club Granada CF for the rest of 2021-22 season

Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners

Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor

French club Olympique de Marseille has renewed its regional sponsorship contract with gambling platform JBO

Deal is the first of its type in the Big Ten Conference

Australian-owned betting operator CrossBet has signed a multi-year wagering sponsorship with the PGA of Australia

Australian Professional Leagues (APL), the organising body for the men’s and women's A-Leagues in Australia, has named betting operator Neds as its wagering sponsor in a two-year deal.

English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia

French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet

Sports data company completes set of pacts with first-tier NFL sportsbook partners

Global sports data company also reports sharply improved quarterly earnings

Endeavor, owner of the IMG agency and the Ultimate Fighting Championship, has reported a 61-per-cent increase in third-quarter revenues, including jumps at its two biggest operating segments as the sports…

English Premier League club Tottenham Hotspur has signed an extension to its regional sponsorship with gambling platform Fun88

Russian football club Lokomotiv Moscow has signed up gambling platform Fonbet as its shirt sponsor. The deal will run for five years and also grants the brand visibility at the club’s stadium.

The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica

Pair of US-based gaming companies takes on additional status, elevated designations with the league

Italian football club Inter Milan has signed up wine brand Santa Margherita to its sponsorship portfolio, building on a previous association between the two organisations

The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.