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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Bayer Leverkusen signs Iqoniq as sleeve sponsor, Bochum lands new shirt sponsor
The German Bundesliga’s Bayer Leverkusen has become the latest football club to sign up fan engagement platform Iqoniq as a sponsor.
Brentford adds SafetyCulture as sleeve sponsor ahead of Premier League debut
Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor
Espanyol connects with Digi as back-of-shirt sponsor
Spanish top flight football club RCD Espanyol has signed up telecoms operator Digi as a sponsor
FIGC calls for suspension of betting sponsorship ban in financial relief plan
The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…