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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Winamax adds main shirt rights at Bordeaux to Ligue 1 club portfolio
French Ligue 1 club Girondins de Bordeaux has named betting operator Winamax as the club’s new main shirt sponsor for the next three seasons, from 2021-22 to 2023-24.
Socios.com adds Argentinean league title rights deal to national team agreement
Fan token brand Socios.com has expanded its association with football in Argentina by becoming title sponsor of the Argentinian Primera División, the country’s top-tier league.
Two months ago, Socios.co
Bwin renews with five German football clubs, Wolfsburg signs BAK Battery deal
Online sports betting operator Bwin has renewed sponsorship deals with five German football teams – the Bundesliga's Borussia Dortmund, Union Berlin and Cologne, and 2. Bundesliga's St.
Swansea City opts for local approach in 10-year stadium naming rights deal
Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea