Licensing & Merchandising
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
F1 signs multi-year deal with Topps
The Formula 1 motorsport series has signed an exclusive multi-year partnership with trading cards and collectibles manufacturer Topps
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Ex-IMG licensing executive Gresswell fully launches consultancy
Simon Gresswell, formerly vice-president for EMEA (Europe, Middle East and Africa) and international at IMG Worldwide Licensing, has formally launched his independent sports licensing consultancy
Fanatics acquires Vetta Brands assets to expand headwear business
Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…
Athletes Unlimited secures RSN distribution deal, Topps partnership
Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.
Uefa issues referee kit supply tender
Uefa, football’s European governing body, has invited sportswear companies to express their interest in supplying the referees’ kit for club and national team competitions between 2022 and 2025.
El Ganso strikes licensing and sponsorship deal with Spanish football federation
Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.
LA28 unveils interchangeable logos for 2028 Summer Olympics
Dynamic emblem treatment breaks historical Olympic mold
FanCode enters online merchandising market
Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.
White Sox issue commemorative tickets for Giolito no-hitter
With no other ticket sales occurring, MLB team honors on-field achievement
US golf equipment sales hit record level in July
Robust sales reverse extended industry decline
Fanatics signs 10-year distribution deal with Australian retailer Rebel
Licensed sports merchandising company Fanatics has agreed a ten-year distribution deal with leading Australian sports retailer, Rebel, to provide an array of licensed sports products to Australian sports…
Rare Trout trading card sets new industry sales record
One-of-a-kind baseball card sold in auction for nearly $4m
Fanatics raises $350m in Series E funding ahead of likely IPO
International sports merchandiser Fanatics has raised $350m (£267.7m/€296.2m) in its latest investment round and appears to be preparing for an initial public offering.
Kraken reaps rewards of successful brand identity unveiling
National Hockey League expansion team Seattle Kraken is reaping the commercial rewards across a series of metrics from its hugely successful brand identity unveiling
AC Milan’s Oettle: New EA Sports deal can help drive into entertainment sector
AC Milan’s exclusive licensing agreement with video game developer Electronic Arts will help the Serie A side in its drive to move deeper into the entertainment and music sectors following on from its r…
Ascot Racecourse renews IMG licensing partnership
Ascot Racecourse has renewed its exclusive global licensing and on-site retail agreement with the IMG agency until 2025