Licensing & Merchandising
University of New Mexico seals three-year Nike extension
The University of New Mexico athletics department has announced a three-year extension of its uniform and apparel partnership with Nike through the 2022-23 athletic year.
Monkey Knife Fight aligns with NFLPA, OneTeam Partners
Upstart daily fantasy sports company strikes multifaceted agreement with equity component
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
AS Monaco partners with Amazon to launch online store
AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
Ex-F1 partnerships and licensing manager joins The Memento Group board
UK-based sports memorabilia business The Memento Group has named Albert Gomà, Formula 1’s former manager for global partnerships and licensing, and Andy Webb, former managing director at Rothschild & …
NFL unveils clothing collaboration with Tommy Hilfiger
The National Football League has unveiled a clothing collaboration with premium fashion brand Tommy Hilfiger in North America, known as TommyxNFL
Lakers smash record for NBA championship merchandise sales
The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
IMG signs up Oreca to operate new French rugby online store
The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)
Heath, Press Manchester United jerseys outsell male counterparts
Sales of Tobin Heath and Christen Press jerseys at Manchester United outsold any of the club's male players for the first three days after the United States women's national team players joined the club.
MLB set to open new flagship retail store
New shop part of broader league move into new Manhattan headquarters
LeBron James, Lakers lead NBA jersey sales
The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…
LaLiga to launch licensed sports bars to support international expansion
Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
EA Sports extends Bundesliga match simulation licensing rights
Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday).
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Fanatics inks decade-long deal with Hokkaido Nippon Ham Fighters
Sports merchandise manufacturer and retailer Fanatics has announced a ten-year deal with Japanese baseball team Hokkaido Nippon-Ham Fighters
Betts tops rankings of 2020 MLB player jersey sales
Three-year run in top sales spot for Yankees' Judge is stopped
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…