PGA Tour
American Express to title sponsor PGA Tour’s Desert Classic Pro-Am event
International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.
BMW extends title sponsorship of BMW Championship
The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs
PGA Tour partners with Kingmade Jerky
The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"
BMW to end title sponsorship of PGA Tour Playoff
BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events
Korn Ferry replaces Web.com on PGA Tour’s development circuit
Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
PGA Tour signs Trifecta as official meal delivery partner
The PGA Tour has signed a multi-year marketing partnership with California-based organic meal delivery provider Trifecta
PGA Tour and Meiomi Wines launch partnership
The PGA Tour has signed a new partnership with Meiomi Wines.
Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions
Wells Fargo extends commitment to PGA Tour event until 2024
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
Sherwin-Williams extends Valspar Championship sponsorship
The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.
Barbasol extends PGA Tour sponsorship to 2023
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
PGA Tour opens up to gambling sponsors
Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.
Adobe strikes digital-focused partnership with PGA Tour
US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe
Waste Management extends backing of golf’s Phoenix Open
Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament.
The new long-term deal will run until 2030
PGA Tour event lands presenting sponsor
The Desert Classic PGA Tour golf tournament has agreed a deal for computer software company Workday to become its new presenting sponsor
Zozo titles first PGA tour event in Japan
Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year
RSM extends commitment to PGA Tour event
US audit, tax and consulting services provider RSM has struck a five-year extension to its title sponsorship of the PGA Tour golf tournament held at Sea Island, Georgia
Wyndham and FedEx raise PGA Tour’s prize money game
Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
PGA Tour partners up with Technogym
Fitness equipment supplier Technogym has signed a multi-year partnership with golf’s PGA Tour.
The deal names Technogym as an Official Supplier of the PGA Tour Player Performance Centres.