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Waste Management extends backing of golf’s Phoenix Open

Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament.

The new long-term deal will run until 2030. The agreement has been signed ahead of the start of this year’s Phoenix Open tomorrow (Thursday).

The agreement also covers Waste Management’s marketing relationship with the PGA Tour as the official environmental waste services provider.

The new deal replaces a 10-year deal that started with the 2016 tournament. Waste Management has title sponsored the Phoenix Open since 2010.

In 2013, Waste Management introduced the Zero Waste Challenge, through which it diverts 100 per cent of tournament waste to its next best use through recycling, composting, donation, reuse and creating energy.

Gary Woodland is the defending Phoenix Open champion. The tournament attracts more than 500,000 fans each year, making it the best-attended event on the PGA Tour.