PGA Tour
Workday to become Memorial Tournament presenting sponsor from 2022
Computer software company Workday will become the presenting sponsor of the PGA Tour's Memorial Tournament, in a 10-year agreement beginning in 2022.
Swing – Grant Thornton & the PGA Tour/The Players Championship
Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
PGA Tour strikes marketing partnership with TruGreen
The PGA Tour has struck a multiyear partnership with lawn care company TruGreen, which has been designated the official lawn care treatment provider of the PGA Tour, PGA Tour Champions, and TPC Network.
Hyperice expansion continues with PGA Tour partnership
The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.
Vivint Smart Home to sponsor PGA Tour’s Houston Open
The PGA Tour has announced that smart home company Vivint Smart Home will become the title sponsor of next month's Houston Open
‘Parity and equality’ key to PGA Tour betting operator deals
The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.Â
Sport
RBC Team Golf – Royal Bank of Canada & Golf Canada/PGA Tour
Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.
PGA Tour brings in FanDuel Sportsbook as latest betting operator
The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization
PGA Tour signs up PointsBet as latest betting operator
Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
PGA Tour strikes sports betting partnership with BetMGM
The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Mitsubishi Electric extends Champions-focused PGA Tour deal
The US division of Japanese electronics company Mitsubishi Electric has agreed a five-year extension to its deal with the PGA Tour, an agreement that focuses on the golf organisation’s Champions tour f…
Sentry extends commitment to Tournament of Champions
US business-focused mutual insurance company Sentry has extended its title sponsorship of PGA Tour golf event the Tournament of Champions through the 2029-30 season
Barracuda renews as title sponsor of $3m PGA Tour event
Technology company Barracuda Networks has renewed its title sponsorship of the Barracuda Championship PGA Tour event
QBE continues backing of PGA Tour’s Shootout
The North American arm of insurance group QBE has agreed a three-year extension to its title sponsorship of the PGA Tour’s Shootout event.
ThriveHive named PGA Tour’s digital marketing services firm
ThriveHive, which specialises in guided marketing and advertising solutions for local businesses, has enhanced its association with the PGA Tour by signing a multi-year marketing partnership with the US…
PGA Tour announces Yeti partnership
The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions