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Adobe strikes digital-focused partnership with PGA Tour

US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe.

The deal designates Adobe as the Official Document Platform and Official Digital Experience Platform of the PGA Tour and senior series the PGA Tour Champions.

Adobe’s relationship with the PGA Tour will focus on enhancing and personalising the Tour’s digital experience for fans, with a primary goal of creating engaging digital content through its various digital platforms.

This week at the Honda Classic tournament, Adobe will run an innovative native advertising integration entitled ‘PDF Like A Boss’ on Golf Channel and NBC in the US. Adobe debuted the campaign earlier this month at the AT&T Pebble Beach Pro-Am on Golf Channel.

Adobe’s campaign, set against the backdrop of a putting green, is aimed at raising awareness among business leaders and office workers on how Adobe’s digital document and e-signature solutions can expedite and modernise formerly paper-driven processes in today’s workplace. The campaign was created entirely with Adobe Creative Cloud tools.

Adobe will activate several campaigns through the Tour sponsorship across the company’s three primary areas of business – Adobe Document Cloud, Adobe Experience Cloud and Adobe Creative Cloud. In addition, Adobe plans to host several customer engagement events throughout the year as part of the partnership, at select PGA Tour tournaments and TPC Network golf courses.