PGA Tour
Truist among bidders for Wells Fargo Championship title rights
Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Extra broadcast features drive Aon’s PGA Tour extension
The evolution and expansion of sponsored broadcast features was key to the extension of professional services firm Aon’s ‘Official Marketing Partner’ agreement with the PGA Tour.
Cognizant replaces Honda as ‘Classic’ title sponsor
Professional services company Cognizant has become title sponsor of the PGA Tour golf tournament formerly known as the Honda Classic
PGA Tour advances talks with investors led by FSG, PIF dialogue continues
The PGA Tour has entered into advanced talks with Strategic Sports Group (SSG), a consortium of US-based sports team investors that includes Fenway Sports Group (FSG), as an agreement with Saudi Arabia's…
Ryder Cup sponsorship programme proves immune to LIV
Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.
Unprepared sponsors express mixed feelings on world golf commercial merger
DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
John Deere extends long-running title sponsorship of PGA Tour event
US agriculture and construction services company John Deere has extended its backing of the John Deere Classic, one of the longest running title sponsorships on the PGA Tour
Coca-Cola renews PGA Tour Championship sponsorship
The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
AT&T ‘ends title sponsorship’ of Byron Nelson
US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
PGA Tour names Bushmills as whiskey sponsor
The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey.
Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”.
NetJets extends backing of PGA Tour
Private aviation company NetJets has renewed its sponsorship agreement with golf’s PGA Tour.
Comcast Business named Players Championship sponsor in long-term deal
The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030
Mastercard extends with Arnold Palmer Invitational and PGA Tour
Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
Pacific Life announces five-year PGA Tour sponsorship
Life insurance company Pacific Life has announced a new five-year sponsorship with the PGA Tour, designating the company as the 'Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions’.
Netflix to promote ‘Full Swing’ docuseries through Michelob Super Bowl commercial
Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
PGA Tour’s Honda Classic forced to seek new title sponsor
American Honda, the North American subsidiary of Japanese automotive company Honda, has announced it is ending its long-running title sponsorship of the PGA Tour's Honda Classic at PGA National Resort …
PGA Tour extends United Airlines deal through 2025
The PGA Tour and American global airline United Airlines have secured a multiyear extension of their marketing partnership through 2025
PGA Tour signs Kowa as first marketing partner in Japan
The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.