Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
The Rocket Mortgage Classic at Detroit Golf Club will continue through 2027 after Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, and the PGA Tour reached a multiyear agreement…
Bermuda-based offshore bank Butterfield has entered into a partnership with the Bermuda Tourism Authority to become the title sponsor of the PGA Tour's annual FedExCup event held at Port Royal Golf Course…
Employment platform Velocity Global has become the ‘Official Global Workforce Solutions Platform’ of the PGA Tour and PGA Tour Champions.
The PGA Tour has announced a five-year marketing partnership with Tito’s Handmade Vodka, which has been designated the official vodka of the PGA Tour and PGA Tour Champions.
The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor
The PGA Tour has named global systems integrator World Wide Technology the title sponsor of its annual tournament at El Camaleón Golf Club at Mayakoba on Mexico’s Riviera Maya in a multiyear deal through 20…
The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…
Investment services company Charles Schwab has agreed a deal with the PGA Tour to extend its title sponsorship of the Charles Schwab Challenge to 2026
Popular figure becomes oldest men's golfer ever to win a major tournament
The PGA Tour and leading US gaming operator DraftKings have announced plans to open and operate a premium retail sportsbook at TPC Scottsdale as part of an expanded partnership.
The PGA Tour has added theScore Bet to its roster of official betting operators
Enterprise solutions-focused arm of cable giant to sponsor player rankings
US insurance company Travelers has extended its title sponsorship of the Travelers Championship PGA Tour event through 2030