PGA Tour

Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.

Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.

International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.

The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs

The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"

BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events

Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.

The PGA Tour has signed a multi-year marketing partnership with California-based organic meal delivery provider Trifecta

The PGA Tour has signed a new partnership with Meiomi Wines. Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions

Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…

The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.

Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour

Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.

US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe

Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament. The new long-term deal will run until 2030

The Desert Classic PGA Tour golf tournament has agreed a deal for computer software company Workday to become its new presenting sponsor