Korean automotive company Hyundai has expanded its presence in golf’s PGA Tour by agreeing sponsorship deals for two tournaments being staged this month.
The PGA Tour’s sponsorship renewal with brewer Anheuser-Busch last month is understood to have included an increased fee that will lift the organisation’s annual sponsorship income of between $550m (€401m) and $600m.
PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.
Tyre manufacturer Bridgestone has extended its title sponsorship of the World Golf Championships-Bridgestone Invitational tournament at Firestone Country Club in Akron, Ohio through to 2018.
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Mercedes-Benz: Interview with Lueder Fromm, head of global marketing communication for Mercedes-Benz Cars
Interview with Lueder Fromm on Mercedes-Benz's golf sponsorships.