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BMW extends title sponsorship of BMW Championship

The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs.

The deal with the PGA Tour and Western Golf Association (WGA) ends speculation that BMW would quit the title deal, which is reportedly worth between $16m (€14.4m) and $18m per year.

According to the Chicago Tribune in June, BMW was set to refocus its US golf strategy around its Worldwide Partnership with the Ryder Cup, covering the 2020 event at Whistling Straits in Wisconsin, as well as the 2022 event in Rome, Italy

Vince Pellegrino, WGA senior vice president, said at the time: “We are in active discussions with several companies and are very confident we’ll have a long-term agreement in place starting in 2020.”

The new deal with BMW is for three-years, from 2020 to 2022.

Uwe Dreher, vice president of marketing, BMW of North America, said: “As we increase our focus on luxury through vehicles such as the all-new BMW 8 Series and first-ever BMW X7, the BMW Championship and the golf platform, presents a unique opportunity to engage customers and dealers.

“The BMW Championship’s move to August guarantees even more visibility and opportunities to showcase our brand. Coupled with BMW’s support of the Ryder Cup, we are able to strengthen our long-standing relationship with the sport.”

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In golf, BMW is also title sponsor for two European Tour events: The BMW PGA Championship in the UK and the BMW International Open  in Germany.

Additionally, the BMW Ladies Championship in Busan, South Korea, will make its debut on the LPGA Tour in October.