Mastercard
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
EXCLUSIVE: Heineken renews Champions League sponsorship
Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal
BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
EXCLUSIVE: PepsiCo renews Champions League rights, Mastercard and Heineken deals close
PepsiCo has agreed a three-year extension of its global sponsorship deal for the Uefa Champions League while Heineken and Mastercard are also close to announcing renewals with Europe’s premier club football c…
Mastercard extends with Arnold Palmer Invitational and PGA Tour
Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
Mastercard adds women’s event to extended Copa Libertadores deal
Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.
Mastercard extends backing of Riot Games
Payment services provider Mastercard has renewed its sponsorship deal with video game developer Riot Games
What’s Priceless to You, by Lionel Messi – Mastercard, Uefa Champions League
In May 2022, Uefa sponsor Mastercard leveraged its rights around the Men’s Champions League Final through a global campaign built around brand ambassador Lionel Messi. The campaign led with a hero film featuring a young Messi’s first flight to Spain to start his career playing for FC Barcelona.
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
Mastercard strikes sponsorship deal with Indian badminton quartet
Mastercard has announced endorsement agreements with a quartet of Indian badminton players
MLB renews long-running tie with Mastercard
New term to feature heightened focus on support to small businesses
Mastercard renews long-term ties with Rugby World Cup
Mastercard has extended its long-running association with the Rugby World Cup in a sponsorship renewal
The e-Open – Mastercard & the R&A
On the weekend that would have hosted the cancelled 2020 Open, Mastercard took presenting partner rights to the final of the R&A’s ‘e-Open’.
Priceless Wave – Mastercard & Uefa
For the 2020 Champions League’s return in August, Uefa partner Mastercard created a best practice example of how sponsors could switch physical experiences for virtual activations amid the pandemic.
Rose faces McDowell as part of R&A’s Mastercard-backed e-Open
The Royal and Ancient Golf Club of St
Player of the Match Trophy – Mastercard & World Rugby
The spearhead strand of Mastercard’s 2019 Rugby World Cup activation programme saw the tournament’s official payments partner harness real-time technology to create unique Player of the Match trophies for each match.
Mastercard extends with Australian Open, Marriott Bonvoy serves up ATP Cup deal
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Mastercard to sponsor Southeast Asian Games
Mastercard has agreed to be an official sponsor of this year's Southeast Asian Games and ASEAN Para Games in the Philippines