Infront
Palermo turns to Infront to sell sponsorship, hospitality rights
Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Hisense-owned Gorenje extends EHF Champions League backing
Gorenje, the Slovenia-based home appliance manufacturer, has extended its sponsorship backing for handball’s men’s EHF Champions League in a two-year agreement.
Infront pens early extension to Four Hills deal, ski jumping on European Games list
The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.
DFB and Infront reach settlement as contracts terminated
Infront and the German Football Federation (DFB) have reached a settlement after the domestic football body’s moves to terminate a sponsorship and pitchside advertising rights sales contract with the a…
Infront signs six-year deal with Italian ice sports federation
The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights
Liqui Moly named EHF Champions League sponsor at start of Infront-DAZN cycle
German motor lubricants manufacturer Liqui Moly has become a sponsor of handball’s men’s EHF Champions League during the 2020-21 season.
Pietza makes Infront Germany switch amid winter sports push
Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…
Conflict of interest doubts raised over Infront-DFB investigation process
Questions over a potential conflict of interest have been raised with regards to the findings gathered by a Berlin-based investigative firm that has levelled various corruption allegations against the…
Infront to contest DFB’s termination of contracts after probe into alleged corruption
Infront has vowed to contest the termination of its contracts with the German Football Federation (DFB) after the sport’s governing body in Germany moved to sever its ties with the international sports m…
Wanda Sports’ 26-per-cent Q1 revenue drop caused by cyclicality and Covid-19
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, suffered a 26-per-cent year-on-year revenue drop in the first quarter of 2020 as its Spectator Sports and Mass Participation…
Infront brokers Stade Toulousain’s long-term Nike renewal
French Top 14 rugby union club Stade Toulousain has renewed its kit supply agreement with sportswear giant Nike until the end of the 2024-25 season in a deal brokered by the French arm of the Infront agency
Infront retains German Ice Hockey Federation business to 2024
The Infront agency has renewed its long-running commercial agreement with the German Ice Hockey Federation (DEB) and will continue to represent the exclusive sponsorship and media rights, along with the…
Infront-Fiba relationship deepens as Mathie moves on
Ian Mathie, the Infront agency's Pan-Asia managing director, is leaving the company and will be replaced by David Nivelle, currently director at Fiba Marketing
Wanda Sports reports full-year revenue dip, reiterates Covid-19 warning
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, has reported revenues of €1.03bn ($1.16bn) in 2019, a 9-per-cent fall on 2018.
Wanda: Coronavirus may cause ‘material adverse impact’ on sports unit
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.
Veltins extends Four Hills rights in winter sports sponsorship spree
German brewery Veltins has extended its sponsorship with major international winter sports events, including the Four Hills tournament and World Cups in ski jumping, Nordic combined and cross-country skiing